Join Cannabiziac’s Book of the Month as we bring you one-on-one conversations with authors of cannabis-focused literature and discussion.
This month we’re sitting down with the Executive Storyteller E. Danielle Butler!
Writing Green: The Role of Words in Cannabis
Join writer and executive storyteller E. Danielle Butler for a discussion on the role words play in the cannabis industry. Attendees will walk away understanding how:
- Word choice is crucial in the industry to destigmatize historical framing and enhance compliance within a newly regulated industry.
- Cannabis content should both inform and engage audiences.
- Words and storytelling can contribute to a cannabis brand’s overall success.
Members are FREE!
About this week’s Author
E. Danielle Butler is a Writer and Executive Communications Consultant who champions storytelling across the nonprofit, arts, education, and cannabis sectors. She collaborates with leaders and organizations to sharpen missions and drive impact through compelling messaging.
Recognized as a forward-thinking business mind with an unapologetic creative edge, Danielle connects the dots between people, purpose, and community.
From full-length manuscripts to op-eds and event remarks in between, she crafts well-researched stories and communications plans that align with strategic goals and target audiences.
Danielle has designed annual fundraising communication campaigns yielding hundreds of thousands of dollars in individual and corporate donations for nonprofits. Her work with content strategy and delivery has propelled an average annual revenue increase of $30,000 for public speakers.
Additionally, she has developed materials forwarding social justice initiatives on a national scale, including filing and capturing the stories of Arizona’s first recipients of cannabis record expungement.
She has worked with cannabis organizations and brands such as Minorities for Medical Marijuana (Project Clean Slate), Zyn Wellness, and C-Trax. Danielle is devoted to fighting the stigma of cannabis through narrative, compliant branding, and effective content creation.
Other communications movements she’s had the honor of serving have raised awareness and funding for food insecurity ravaging marginalized communities.
Danielle embodies a distinguished reputation as an energetic, resourceful professional capable of building rapport across demographics and driving success from whichever seat she occupies.
She currently serves on the boards of Cineosis, Inc. (arts/media) and Project Goo, Inc. (economic and community engagement).
Danielle also has an affinity for public speaking which is nurtured through opportunities like the annual Women in Publishing Summit, conference panels, and podcasts. Danielle is wife to Brandon and mommy to Zoe and Zachary.
Writing is her superpower and laughter is her fuel!
Members are FREE!
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